Iam sorry to be little harsh on this subject. Though iam happy for the people who are so generous to give free ideas, I feel this is one of the cheapest way of getting good ideas from the public. Rediff or that 'so called' food product company should have asked for public views for free of cost instead of showing carrot and iam sure people would have responded as well.
They will get some fantastic ideas from professionals here and stop the contest. I don't see any reason why they have not gone to consulting companies wherein they would have got a good market research and business report.
Anyway itz upto an individual. All the best guys.
Pl. stop exploiting public opinion. This is my sincere request to rediff.
Set up a production centre in North America to cater to the needs of the customers in Europe and the US.
One should not forget that the there are no preservatives being used. The shelf life of the products makes it expensive for distribution via Air and NOT feasible via ship. Since they have started from the sctratch and do have the entire know-how for a quite long time. They can venture out setting up the base with required technical resources from India. This would be the right time to set up a sub Production unit where all the raw materials could be made available. They are financially stable company and have proven records over the past years therefore would be able to raise additional finance required for expansion plans.
Once the Production base is successfully commenced. "SIF" would become a brand name through proper marketing strategies.
SIF should be positive and take a big stride to expand globally, but before that it needs to concentrate on few aspects.
a) Cost cutting by purchasing the bulk quantities right from the farmers or by investing in farming and guiding the farmers to produce the right quality of the products.
b)Try to improve the image in the rural areas, the above mentioned surely helps in building the brand image among the farmers.
c)Needs to reduce the process time in making the product, that will give more shelf time for the product.
d) A thorough study of the international market, competitors and their products.
After the above the SIF needs to set up a small production unit in the foreign country considering the climatic, geographical, economical and ingrediants of production. And the raw materials should be exported right from the farmers to the production unit.
In addition there should be a strong marketing team, creating awareness and highlighting the fresh and real taste of INDIA.
This way SIF can succeed in expanding to the global markets.
With a strong base in domestic market, SIF must go global; there are no second thoughts about it. How to go global is something SIF should work on carefully based on the cost-benefit analysis. Following is one possible action plan
1.First target Middle East %u2013 Large Indian population, proximity to India, etc are some strong reasons to target this market. These markets are more like extensions of Indian markets; SIF should quickly enter this market. Yes, it will be pitted against companies already established there. But given SIF%u2019s strong credentials on domestic front, taking on this competition and carving-out a reasonably good market share should not be difficult 2.Middle East is also a major re-export hub (Dubai, for example). A long term possibility is to target African countries with sizable Indian Diaspora like Nigeria, Uganda, etc 3.A sizable market share in Middle East countries should help expanding production capacities at home and achieve better economies of scale. This can help SIF to be more aggressive in domestic market to retain and increase it%u2019s market share 4.USA OR UK %u2013 It would be prudent to target one at a time, based on cost benefit analysis. Whichever market SIF enters first, it should consolidate and then attack the second. No investment in a Greenfield production unit to start with. It would be either licensing OR repackaging unit. Focus should be on building the customer base. Once a certain targeted market share is achieved, investment in a produ
With a strong base in domestic market, SIF must go global; there are no second thoughts about it. How to go global is something SIF should work on carefully based on the cost-benefit analysis. Following is one possible action plan
1.First target Middle East %u2013 Large Indian population, proximity to India, etc are some strong reasons to target this market. These markets are more like extensions of Indian markets; SIF should quickly enter this market. Yes, it will be pitted against companies already established there. But given SIF%u2019s strong credentials on domestic front, taking on this competition and carving-out a reasonably good market share should not be difficult 2.Middle East is also a major re-export hub (Dubai, for example). A long term possibility is to target African countries with sizable Indian Diaspora like Nigeria, Uganda, etc 3.A sizable market share in Middle East countries should help expanding production capacities at home and achieve better economies of scale. This can help SIF to be more aggressive in domestic market to retain and increase it%u2019s market share 4.USA OR UK %u2013 It would be prudent to target one at a time, based on cost benefit analysis. Whichever market SIF enters first, it should consolidate and then attack the second. No investment in a Greenfield production unit to start with. It would be either licensing OR repackaging unit. Focus should be on building the customer base. Once a certain targeted market share is achieved, i
1.First of all looking into the market capitalisation, local competition and future growth SIF should go for global expansion . 2.Looking into the product line it would be a beeter option if SIF concentrates at south asian and the markets around carribean where one is sure of finding people from south india. 3.it is always seen that in INDIA that people from north india dont prefer idli ,dosa as much as they prefer roti or something made up of flour.So one has to be region specific in distributing their products acroos the globe. 4. It would be a better idea if SIF goes about its global business in collaboration with some local firms in each country who can cater to the Indians in those regions as we can't expect Americans or europians to accept our products that easily .So we need to establish some good marketing strategy to promote the sales . 5.When comes to price band i dont think it will be a constraint if it is reasonable and we need to take care of the quality of the products . 6.at lastwe should highlight the health benefit sin having the indian foods as all are diet conscious.
