1.First of all looking into the market capitalisation, local competition and future growth SIF should go for global expansion . 2.Looking into the product line it would be a beeter option if SIF concentrates at south asian and the markets around carribean where one is sure of finding people from south india. 3.it is always seen that in INDIA that people from north india dont prefer idli ,dosa as much as they prefer roti or something made up of flour.So one has to be region specific in distributing their products acroos the globe. 4. It would be a better idea if SIF goes about its global business in collaboration with some local firms in each country who can cater to the Indians in those regions as we can't expect Americans or europians to accept our products that easily .So we need to establish some good marketing strategy to promote the sales . 5.When comes to price band i dont think it will be a constraint if it is reasonable and we need to take care of the quality of the products . 6.at lastwe should highlight the health benefit sin having the indian foods as all are diet conscious.
