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Success is because of Quality in the Production
by SUNIL BAJAJ on Jun 19, 2007 11:20 AM

Set up a production centre in North America to cater to the needs of the customers in Europe and the US.

One should not forget that the there are no preservatives being used.
The shelf life of the products makes it expensive for distribution via Air and NOT feasible via ship.
Since they have started from the sctratch and do have the entire know-how for a quite long time. They can venture out setting up the base with required technical resources from India.
This would be the right time to set up a sub Production unit where all the raw materials could be made available.
They are financially stable company and have proven records over the past years therefore would be able to raise additional finance required for expansion plans.

Once the Production base is successfully commenced. "SIF" would become a brand name through proper marketing strategies.

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