SIF should be positive and take a big stride to expand globally, but before that it needs to concentrate on few aspects.
a) Cost cutting by purchasing the bulk quantities right from the farmers or by investing in farming and guiding the farmers to produce the right quality of the products.
b)Try to improve the image in the rural areas, the above mentioned surely helps in building the brand image among the farmers.
c)Needs to reduce the process time in making the product, that will give more shelf time for the product.
d) A thorough study of the international market, competitors and their products.
After the above the SIF needs to set up a small production unit in the foreign country considering the climatic, geographical, economical and ingrediants of production. And the raw materials should be exported right from the farmers to the production unit.
In addition there should be a strong marketing team, creating awareness and highlighting the fresh and real taste of INDIA.
This way SIF can succeed in expanding to the global markets.
