Reference article of Mr.Salil Kapoor,Head-Marketing,LG, I wish to appreciate views given by him,which assumes greater importance since he is in such a high & responsible position in a global leader. I have also been in the field of sales & marketing for over two decades,with stints at some of the big names in corporate sector in a diverse product segments,i.e,VIDEOCON,LG at Muscat with OTE Group,Biggest Garment Export House-Gokaldas Export etc. I have always experienced the same values as expressed by the author,that ground reality is known only when one is in touch with customer at micro-level,in different conditions,involving interaction at absolutely one to one level. Regards. RAVINDRA M JOSHI
i totally agree with this columnist -our B-schools are just not upto speed with the real world. Both academicians and industry need to share the blame for this.B-schools do not have the right tie-ups with corporates for summer training or projects and corporates don't devise good projects for students, neither do they supervise these properly. Further, MBA's think they are meant only for top managemnt jobs and don't bother about the marketplace or the customer, the 'dirty marketing' as it is referred to.Unrealistic aspirations by the students make things worse. Unless students have worked in an office, they will truly not understand the case -studies and theory. I know, beacuse when I did my MBA, the class had 70% working executives and the rest of us freshers could never contribute as meaningfully. Having said that, let me also add that there were insights that we had which those working could appreciate, so the 'individual' factor cannot be totally discounted. Nina John
What made me particularly interested in this article was the fact that just recently i was searching for MBA institutes in India that offered a more hands-on curiculum. Currently, i am doing my bachelors in Chicago from a private college, its far different from a traditional university. I did my high school in India and at this point i feel that i am the only one in my college who's never worked before! i have no work experience whatsoever to relate my class lectures to. But i'm so glad i am here, only thing is...I'm thinking of going back to India and work there and maybe do my MBA a few years down the line...I'm petrified of the thought now! Because i'm so used to the practical appraoch to education! I so wish Indian Business schools would consider a change in their education style. Just having a high level of education does not qualify as the best!
I am of the opinion that rather than just discussing about this in articles in the papers, it should reach the policy makers who are in charge of the policies in education. There is an urgent need for work experience for entry into B-Schools and industry interface to be implemented in B-Schools as well as other post graduate courses so that the students who pass out from these places are more competent to handle situations.
What I have seen is that most of the students who graduate from good b-schools are straight away absorbed by good companies at top levels and there are unable to handle the situations and the people under them. A separate ministry for education should be re-constituted at the central level, which can take these issues more seriously.
The Article on the net was really a good Article and it was based on experiences and very much correct even if u have graduated in Management studies, practical exposure in Industry is a must.
