Reference article of Mr.Salil Kapoor,Head-Marketing,LG, I wish to appreciate views given by him,which assumes greater importance since he is in such a high & responsible position in a global leader. I have also been in the field of sales & marketing for over two decades,with stints at some of the big names in corporate sector in a diverse product segments,i.e,VIDEOCON,LG at Muscat with OTE Group,Biggest Garment Export House-Gokaldas Export etc. I have always experienced the same values as expressed by the author,that ground reality is known only when one is in touch with customer at micro-level,in different conditions,involving interaction at absolutely one to one level. Regards. RAVINDRA M JOSHI
