First it Car Purchase is an investment, which should provide value for money, DEPENDABILITY - that means a lot - like spare parts availability, ability to get proper repair/service etc etc. Tata has earned a name. It would be a waste of good money if an unknown entity tries to market, taking the price point as a cue - THIS is not an IMPULSE purchase. Stephen Jose, Drool Marketing services, drool.india@gmail.com
RE:Purchasing a Car
by Sreegiriraju Satyanarayana on Apr 20, 2008 06:35 PM Permalink
You are right. It is a depreciating asset only. While depreciating it provides u utility. Just like a candle while burning it povides light to us. We have to buy certain assets for our consumption and mainatanance also. Every expenditure can not be viewed fom investment angle.