First it Car Purchase is an investment, which should provide value for money, DEPENDABILITY - that means a lot - like spare parts availability, ability to get proper repair/service etc etc. Tata has earned a name. It would be a waste of good money if an unknown entity tries to market, taking the price point as a cue - THIS is not an IMPULSE purchase. Stephen Jose, Drool Marketing services, drool.india@gmail.com
