While Bingo might taste good . I have yet to taste one the ads are a total flop. I am sure ITC would have carried out great research for their product and I could see the POPs everywhere but ads of BINGO are a total mismatch.
While I find Lays ads soothing and they have been able to develop a recalled tag line " No one can eat just one" Ads of bingo appear to be cluttered and clumsy. I belive that they should revamp their ads and come out with something soothing and creative which could be as good as their product.
RE:Ad of Bingo a total junk
by bhuvanesh mar on May 01, 2007 01:33 PM Permalink
Hi Your comment is their success, When something is out of the box, Its eye-catching. I know their research behind this product and ad campaign,. ITC is the Indian answer to monstruous MNCs. Wait and see Frito lays will ne behind ITC two years down the line///
