While Bingo might taste good . I have yet to taste one the ads are a total flop. I am sure ITC would have carried out great research for their product and I could see the POPs everywhere but ads of BINGO are a total mismatch.
While I find Lays ads soothing and they have been able to develop a recalled tag line " No one can eat just one" Ads of bingo appear to be cluttered and clumsy. I belive that they should revamp their ads and come out with something soothing and creative which could be as good as their product.
