The article was good and applies especially in the sales field. One thing that has to be noted is that Mr.Dennis was a good customer who wouldn't mind waiting in the shop to buy the shoes. Also his friend had recommended the shop to him stating that it is a good one. So Mr.Dennis had gone to the shop with a positive image. In many circumstances, all this factors will not come in to place and many customers will not act as he has done. Anyway, the idea of good presentation skills, knowledge, convincing skills for a sales person is well taken. In future, try to link it with the correct line of marketing.
RE:A professional customer & professional salesman
by Aby Koshy on Aug 14, 2007 11:14 AM Permalink
You probably missed the point. 1) Why did Dennis' friend recommend the store? 2) Dennis was almost leaving the store when the salesperson made eye contact.
Dennis' friend had tasted "customer salvation" at the "Walking Company", and nothing would have stopped that friend from recommending the store to Dennis. However, this positive image that Dennis had would not have made an iota of difference had not the salesperson made eye contact, and therein lies the professionalism of the company.
