The article was good and applies especially in the sales field. One thing that has to be noted is that Mr.Dennis was a good customer who wouldn't mind waiting in the shop to buy the shoes. Also his friend had recommended the shop to him stating that it is a good one. So Mr.Dennis had gone to the shop with a positive image. In many circumstances, all this factors will not come in to place and many customers will not act as he has done. Anyway, the idea of good presentation skills, knowledge, convincing skills for a sales person is well taken. In future, try to link it with the correct line of marketing.