It is important to remember that marketing is important next to operations because the finance guys will come into picture when marketing personnel will iniate sales to generate revenue.When the revenues start pouring in then finance comes into play ,as to how the money is going to be utilized for the futuristic investments,expansions, mergers& acquisitions.
RE:MBA 'Finance V/sMarketing'
by Santosh on Jul 21, 2005 11:10 PM Permalink
Dear Mr.Desai, The most important thing that is required to start the firm is capital and that has to be managed properly by a finance professional to generate the knid of revenues to hire a marketing professional to increase revenues/sales/profits etc . Then comes the second part of planning for the future investments, M & A, etc. Primarily its CASH MANAGEMENT is what that is important but with a sensible mix of marketing with it at a later stage.
Cheers, Santosh,MBA(Fin), Batch of 2006, ICFAI Business School, Bangalore
