Dear Mr.Desai, The most important thing that is required to start the firm is capital and that has to be managed properly by a finance professional to generate the knid of revenues to hire a marketing professional to increase revenues/sales/profits etc . Then comes the second part of planning for the future investments, M & A, etc. Primarily its CASH MANAGEMENT is what that is important but with a sensible mix of marketing with it at a later stage.
Cheers, Santosh,MBA(Fin), Batch of 2006, ICFAI Business School, Bangalore
