In this world cup series, the ill-effects of commercialization of cricket has shown its ugly face glaringly in Bob Wolmer's alleged murder as well as shock defeats. What has remained as a hush-hush undercurrent so far, is out in the open. How are we to contain this contagion out break? ICC and the competing nations should seriously adopt measures to counter these. Newer and tougher codes should emerge for the teams and players as well as other promoters of the game. Sadly the developments should not say bye-bye to a gentleman's game.