1. Innovation, not instant pefection - A Cathedral and a company bazzar model 2. Ideas come from everywhere - Posting new ideas within the company for others to see and vote 3. A license to pursue your dreams - Employees are allowed to spend 20% of their time in doing pet projects 4. Morphs projects don't kill them - Take the product and morph it into something that the market needs 5. Share as much information as you can - Share information to know whats happening with the business and whats important 6. Users, Users, Users - Focus more on the Users , money will follow 7. Data is apolitical - Test the data and take unbiased decision 8. Creativity loves constraints - Think of all constraints while think of new 9. You're Brilliant , We're Hiring - Found an idea, go to google and have a demo and launch it in six months
