Amul is far better than any MNC, in the following aspect:
a) MNCs JUST INVITE QUERIES, by mentioning their email i.d's on their product containers, BUT NEVER REPLY TO OUR COMPLAINTS or SUGGESTIONS:
I have had this experience with Nestle Tomato ketchup, Horlicks and Ponds Powder.
See the difference:
I once wrote to Amul, complaining that their Srikand was not as they had declared on the container. I got a immediate "sorry" letter. Within a week, the local man came and replaced it.
It is not the money that matters. It is the concern for the customer, which is neccesary.
