All of this material is good to read and forms a typical lecture in a B-school. But what will you do increase sales and 'maximise shareholder value', who look for short term gains??
Hopefully, food for thought for marketeers. Wasting time & money with a shotgun approach does no good.
Sometimes I wonder, most of these marketing guys (not the callers/e-mailers, but the ones who design the strategies) must be MBAs. So, what did they learn at b-school?
