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Good insight
by A. Banerji on Feb 07, 2006 12:39 PM

Hopefully, food for thought for marketeers. Wasting time & money with a shotgun approach does no good.

Sometimes I wonder, most of these marketing guys (not the callers/e-mailers, but the ones who design the strategies) must be MBAs. So, what did they learn at b-school?

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How to target the right customer