Amul is amul(ay) is in our country.No one can challenge to his amulay (important) progress. So now I make a new solgan" By the Amul people, For the people Amul, for the people Amul."
In his 60 years I congrate to the great team making Amul(ay) famous not only in India but all over the world.
The story was interesting .... But the auther have missed one thing. For the whole success A, Amul owes to Sri. Kurian , who made all these things possible. He fought against politicians and grew up it independently and majority of ideas are his own as we have came to know.
Not mentioning about him, is really insutlting that big man..
There seens to be some mistake in the numbers. If 447,000 litres is collected from 2.12 million farmers, average collection from each farmer is about 0.2 litres. Pl. cross check and would be glad to have the exact statistics.
Have been an amul fan ever since i can remember.Love its ads,have collected them for the past 30 years. amul's success can be attibuted to 5 factors: unity, perseverence, adaptibility, quality & availability. Amul inspired 'Operation Flood' & heralded 'White Revolution' in India. It began with two village cooperatives & 250 liters of milk per day, nothing but a trickle compared to the flood it has become today. Today Amul collects, processes and distributes over a million liters of milk & milk products per day, during the peak, on behalf of more than a thousand village cooperatives owned by half a million farmers. Amul has been advertised well. It has helped that those responsible for keeping the Amul name in the public eye have used considerable imagination. The taste of India is nothing short of brilliant. Amuls brand ambassadors are not movie stars or sports persons, it has been the moppet itself. Yet their popularity of their ads & products have never diminished. The design of their ads is based on simplicity, some English (& Hinglish) language puns, keeping in touch with contemporary happenings & just smart creativity. So easy to say, so difficult to execute in real life.
AMUL STORY without Dr.Kurien's Role is incomplete. It was his Leadership, commitment to the cause & courage to take on meddling ploitical/Bureacratic Bosses that made Amul the success story that it is today.May his tribe increase so that all of our Public enterprises also become AMULS.
