It's a great acheivement by the group of farmers, who started this.
Why isn't our Government support/advise similar kind of business practises in other areas. And Why can't we have such "Amul"'s in every state. Why can't we apply this concept for other products.
Let the producers of raw material and consumers of end product be the owners of such organisation. When the company gets more profit, producer will get good price for his raw material & consumer can buy the product cheaper than before.
Why is the governemnt reluctent to take such initiatives?. Are there any smart minister's who can give serious thoughts about this ??
If India could take such initiatives, in years we'll be a developed nation.
Very good analysis. One glaring omission... the high ethical standards of Dr Kurien (and the early leadership) have been missed out. If it were not for this sense of ethics (his life wasthreatened in the start-up), Amul would have become another CIDCO (or Enron!) with a cesspool of corrupt 'leaders'. India doesn't lack brains or resources, we lack commitment to truth & fairplay!!!
The extraordinary story of Amul has NO reference to the man who made it.ie Amul Kurien !! It is like a man telling his father or mother "You are not my parent" Such crass ingratitude.
I have read many articles on the secrets behind the AMUL success. This is the first I have read with no mention of even the name of the man who is called the Father of the White Revolution in our country. Quite extraoridary indeed.
Cheese products should be sold at attractive prices with good quantity so that its consumption can increase and at the same time will benefit the Company also.Try to bring out changes and innovate something.
