Consumer in India is the most carried away person. He does not raise his voice, unless prompted by someone. There are innumerable number of ways the consumer in India taken for a ride, every minute, by the entire supply chain mechanism, starting from the retail trader to manufacturer. According to a rough estimate, about forty percent trade and commerce in this country is on the duping lines. This forty percent takes care of all the kingpins involved, right up to the Finance Minister. Very sad. Let us eliminate this and help country grow on positive lines.