Basically strategies go wrong and mistakes do happen. I have played cricket and I know some days nothing work on the field. Let\'s take it.
In every prefession this bounds to happen time again. Sales guys will miss the targets, Projects will slip for Project Managers, Politicians do not deliver, Many films flop, Vehicles do meet accidents etc etc.
But big money from endorsements are deviating the focus of cricketers.
It is high time for BCCI to look into this aspect to resolve the problems like match fixing(if exists), loosing important games etc