We have no control over team selection. We have no control over selection of the selectors themselves. We have no control over how many ads are made by these cricketers or the crores that they earn from them. However, we do have control over what we buy. If every true Indian decides not to buy goods endorsed by the cricketers, then organisations will have no choice but to stop asking cricketers to endorse ads. This will have 2 benefits. First, cricketers will concentrate more on cricket which is their core competency. Secondly, the prices of goods will also come down since the obscene amounts paid to the cricketers will no longer be recovered from consumers. This should be true of all sportsmen, not just cricketers. Look at Sania Mirza. She has stopped winning anything since the time she has started doing ads. On the other hand look at Leander Paes. He consistenly wins doubles tournaments and I dont remember him endorsing many ads over the years
RE:Ban Products endorsed by cricketers
by rajesh khanna on Mar 25, 2007 02:59 PM Permalink
i m not agreed. i beleive performance brings the ads and debacle takes you off the limelight. we don't buy choclate 'cos amitabh ads for it. or drink milk 'cos dhoni does so. but what we can do is to be less sensitive to cricket and take it as a game only. we got to accept that we were not capable of reaching second round with such meek performers. we should not make saching the god on his day and supprot pawar in his stride that past merit will not be considered for selction but present form and performance.
