Formula races are hyper expensive.....and cannot be popular with the masses as cricket(can be played with a log of wood and a paper rolled into a ball), foot ball(even plastic bottle wd do..) volley ball ( a rural popular game)and many more....Mallya shld concentrate on developing grounds in villages for sports like volleyball and football..and not in sports like cricket or F1 where hardly 10 nations or teams compete. Sports authrotiy had failed to produce a quality football team over the years....no corporate like Zee wd venture out in having an IPL for football..REASON:NO MONEY..And we blow trumpets over INDIA SHINING!!!