when expectations run too high, this is what happens... when she achieved a rank within 100, we were joyeous, and when she achieved under 50, we were proud and when she came to the ranks of 30 we were over-joyeous and hyped her like anything beyond what was required... all those ad people and brand people flocked her to sign their products - and she made millions (good for her and I am happy abotu it). But, in that process, we, the Indians (through the business fraternity) diverted her concentration and attention towards the game and the urge to achive more and more.... AND ULTIMATELY WE SPOILT HER - SHE IS NOT ABLE TO CLIMB FURTHER IN THE LADDER...and age will catch up slowly...she would fade away, ofcourse, with lots and lots of wealth.