Authors can; do anything.. Marketing guys are planning to do more and more with 25% page of valuable stuff for common readers.. If you look at any Indian Media except few like the Hindu...rest all 20 to 30% only matters..rest all adv..Most of the big dailies liek TOI,Malayalam Manorama etc.they can give teh paper free of cost..that much they making from Adv..ie naked truth..
