On one side the Indo-Russia relations are touching new height in Defence coperation the other side people to people contact is at a level where still the Russian consider India is a country of poor, snake charmers etc. The India shining story is limited to veru few people and Brand India doesn't appeal and exist in the younger generation, which has not seen the Indo-USSR golden period. Its high time to improve the Economic and people to people ties at war front to improve the image of the country. Both counteries media should play aggresive role to improve this situation.