"This is Modi's culture", stated the advertisement which shows five photographs of semi-nude women dancers of foreign origin performing during Vibrant Gujarat summit, Chief Minister Narendra Modi's pet bi-annual project (organised to woo investors to the state) which coincided with last year's Navrati festival.
"For Hindu society, Navratri means devotion to the Mother Goddess... homage to women power... It is Gujarat's pride and Gujarat's cultural festival," the advertisement said.
"On the other side, naked song and dance is Modi's culture. It is an insult to Mother Goddess and an insult to Gujarat," it said.