The auther has very well analysed the situation India faces internationally. The conclusion rather is important that India must improve on this "marketing" aspect of its image.
Lacking this for over so many years has given Pakistan a chance to create a good image of itself, even if we know its not the truth. But this opprotunity which they are seizing is making other nations tolerate the -ve side of pakistan, perhaps Pakistan doesn't seem to have any +ve side & virtues on basis of which they should get praised by international players.