I agree with Govindraj's assessment and have felt the same frequently. Where are the media managers ? Tell me, how many would even know the name of our PM's Press Secretary or the "face" of PMO ? On that context, I would like to compare the daily press briefing done by White House - the transcript of which I invariably read daily. Yes, there is quite a bit of media spin (thanks to 'Spin Doctors' in the White House coterie) but we also get a view of what the top brass think. It is important that views of our Govt especially the leader is articulated frequently, widely and consistently.