The clothes in stores are all done, so that you'll have the urge to see the movie. If deepika and srk looks great, cute etc... in those dresses, so will i look as much as cute as them.
After a certain group of people buy those clothes, they will definetly encourage their friends to go see the movie and buy the clothes. But, soon those clothes will be in the closets and will never be used again.
Since after a while its not that good, because do you see deepika or srk wearing those kinds of clothes after oso in real life. No!!!
But those clothes will surely be on next halloweens list of clothes to wear.