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Letter to Bajaj.
by shankar aurade on Jan 10, 2008 11:38 AM   Permalink

Dear Sir,
congratulations to you for entering into car segment first. but things to ponder to you is that you are thinking only profitability of project,not thinking of market. first you should capture market first then think of profit. Tatas intention is clear cut offering 1 lakh car is capturing market, on the other hand others are losing potential market. Take ex. of Hero Honda, they captured market first, now it is no one brand in India in two whiller.

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The above message is part of the Discussion Board:
Rajiv Bajaj speaks on Tata's small car