The history states that first step is always difficult to take, but once you are on your first step you pick your second instantly. The success of universal bank in rural area can be achieved by making network, networks of technology and network of peoples. There should be one branch that will cover villages in periphery of 5-6 km, that will be like a central node to this rural network. Each village should have two agents, one should be backup, these agents will collect money, teach villagers about the new bank offers and help villagers who hesitate to deal with banks. All agents will communicate with central node bank and these banks will communicate with nation wide networks. Now comes the technical aspect of operation. The bank timing needs to be extended by few hours to log all the transactions made by local agents on behalf of villagers. once we have foothold in villages and win over villagers confidence we can enhance the existing operations by providing the agents with communicating devices which can log the transaction directly to the server so that we can reduce the bank timing. As of now villagers hesitate in taking loans from bank, but once they start communicating with agents and banks, we can start developing faith and long term relationships.
RE:How to enter and capture rural market ?
by Pankaj Ramani on Jan 03, 2008 03:31 PM Permalink
what the f bank will do when ppl there do not have 1 meal per day ...what shit r u talking ?
and even if they deposit 10-12 rs / month the fund is sifened by the filthy politicians/neta of the village by sanctioning non-payable loan for his kith and kins.
