Whether it is US or Japanese or German or any multinational company, their only GOAL of successful management is EXPLOIT. Yes, exploit, whether he or she is their employee or supplier or customer .... once that person or company deals with the company, the game is over.... how? All successful companies have one mantra - innovation. Remain one step ahead of competitors in terms of NEW and advanced features of a product. Then it becomes easy to sell the product as it is human psychology to SHOW OTHERS that I own something more advanced and more expensive (like mobile phones - more than 90% of indian users never NEED to use the features provided, but still they keep on buying new handsets frequently). Once you buy something, then they will bring new model of same product with some advanced features, and again come to you to sell. They never talk about NEED OF CUSTOMER, BUT THEY ONLY TALK ABOUT THE FEATURES OF THEIR PRODUCT ONLY!!! Our age old Ambassador/Premier cars - even after more than 25 yrs, they are on roads, because service parts are always available. How many Japanese and America cars of 2005/2006 model will you see on road twenty five years from now? And their design is so proprietory that once you purchase a product, you are trapped!!! They will provide you a Re.1 part for Rs.100 Yes, all of them without exception. It has nothing to do with IIM curriculum. Only one word EXPLOIT is their mantra