Imagine yourself having your own small grocery shop and suddenly you feel threatened by big names such as reliance. There is certainly a legitimate basis to this very real fear as the risk of significant loss to earnings is real. What reliance should have done in the first place is to come up with a plan to placate this fear in the concerned people. They should be willing to part with 30-50% of their profits to employ the top ten successful grocery shop owners in a neighborhood by providing them with plum positions in their stores (with high sounding names such as Senior Manager, junior manager, accounts executive etc) and offering salaries and benefits that they would not reject. In the best case this will help employ people with very good experience in the grocery business and in the worst case (assuming it is 50% successful) will help divide the opposition from such grocers and dilute its political power to isrupt their expansion. The key here is the willingness to share the massive profits companaies like Reliance are likely to make and the next is to divivide and conquer.
