With a strong base in domestic market, SIF must go global; there are no second thoughts about it. How to go global is something SIF should work on carefully based on the cost-benefit analysis. Following is one possible action plan
1.First target Middle East %u2013 Large Indian population, proximity to India, etc are some strong reasons to target this market. These markets are more like extensions of Indian markets; SIF should quickly enter this market. Yes, it will be pitted against companies already established there. But given SIF%u2019s strong credentials on domestic front, taking on this competition and carving-out a reasonably good market share should not be difficult 2.Middle East is also a major re-export hub (Dubai, for example). A long term possibility is to target African countries with sizable Indian Diaspora like Nigeria, Uganda, etc 3.A sizable market share in Middle East countries should help expanding production capacities at home and achieve better economies of scale. This can help SIF to be more aggressive in domestic market to retain and increase it%u2019s market share 4.USA OR UK %u2013 It would be prudent to target one at a time, based on cost benefit analysis. Whichever market SIF enters first, it should consolidate and then attack the second. No investment in a Greenfield production unit to start with. It would be either licensing OR repackaging unit. Focus should be on building the customer base. Once a certain targeted market share is achieved, i
