SIFL can go global at this stage. The market share they have rite now will be there strong part. And moreover as per the details given the products of SIFL is well known in the market. The main point mentioned was that in India there products are popular among the urban areas. And basically Urban people means particularly in this case that they are those people who are running behind money or the people who are always busy and who dont have enough time/interest in what they eat or what they are going to cook and eat. Why i am mentioning this point here is because since SIFL wants to go people it should first aim at the consumers , the kind of consumers who are going to use their products.And in the countries like US, UK , Singapore and Malaysia particularly the lifestyle there is so fast that the ready made products of SIFL will definitely work out in this market. The above points tells that SIFL can go Global. There are many other points to be noted : *They need to study the market *The competitors names and their rates *Need to target the right people who are really in need of these products. (this is because first if they are able to get these people it will be very easy to get consumers from these consumers- Marketing Strategy).
And at last the GLobal market policies and the investment have to be taken care of. WHich i personally doesnt have much knowledge.
Also the points to ponder on: 1. Concentrate on Sales & Marketing team (the heart of business). 2.
