Going global, main thing is how he can make the people to buy a new product. for that there are some points to collect : 1) Needs to decide after sorting out the list of countries by having a data of number of Indian Origin living abroad 2) apart from that, Which part of the country most of the population residing 3) In starting no need to make production house at that country, as it cost much and risk a lot. So start with Export the product. 4) Will have to make list of the competitor and their product 5) Find out the wholesaler who are already in the same market, and introduce the items with less margin for SIF and much margin for the wholesaler (keeping in mind the cost to the customer should be less than exixting product) 6) Add some milage points methods - (i.e- give them with chart after every purchage of product - after accumulating points or purchase of product by a individual more than 100$ in month, will get 5$ or 10$ product free.or international phone card with every product for 2 minutes etc . . )
through this way , they can enter the new market, and grudually they can increase their volume, and if the market reply is good, they can think on starting production center in that country, keeping in mind the cost of production, tax, salary of worker etc.. Regards...Navin Sinha - happysinha@hotmail.com
