One positive about SIF is that they have maintained a Strict check on Quality right from raw products,packing till the Finished product. This will help in understanding & adapting to US / UK Markets easily as they have strict laws regarding Food items.Since they command nearly 25% Market share awarness about their products is not a problem.By entering into a License agreement with Mid Size food Companies they have to not only see that Quality is maintained but oversea Production as well.Raw materials can be procurred from local markets in US/UK keeping same Quality requirements in mind.If the taste of products differ very much then Raw materials could be procurred in Bulk from India. But this will again require permissions etc which can be obtained.Distribution,Marketing & Advt being the Responsibility of the Food Co in US/UK it can be concentrated initially in Areas poulated by not only Indians but also Sri Lankans etc.A study can be made & areas chalked out.Department Stores.Small Grocery shops, Restraunts & even Home deliveries should be targetted.Indians living abroad want Indian products & what better than getting Locally Fresh SIF Products.Shelf life is not compromised, Costs can be maintained & Quality if maintained will help maintain a market of its own.Since families living in US/UK are hard pressed for time such Ready to Eat meals will be a Hit.The Next step is to finally Set up Own operations in the US/UK but after cornering a market share.Lets go to UK & US.
