FIRST OF ALL,GOING GLOBAL MUST HAVE AN OBJECTIVE.IF IT IS FOR SATISFACTION BEING A SUCESSFUL BUSINESS MAN THEN MAY BE OKK BUT WHAT ABOUT BRANDING!!FIRST CREAT A BRAND."SIF"CAN T BE A BRAND BUT SOME PRODUCT LINES HAS THAT POTENTIAL.U STILL NT PRESENT IN 90% DOMESTIC MARKET(I BELIEVE) SECOND IMP POINT IS, THESE PRODUCTS ARE NOT MEANT FOR SOUNTH INDIANS.THIS IS FOR NON SOUNTHINIDANS.CHANGE YOUR STRETEGY.CONCENTRATE WHERE YOU FIND NON SOUTHINIDAN POPULATION.INDIA OR ABROAD BUT THIS CAN BE A PICNIC AND PARTY ITEM.IT MAY BE A GET TO GEATHER ITEM.PROJECT IT LIKE THIS.FIRST CREAT THIS BRAND THEN EXPAND.IF I LL GO TO WATCH PVR MOVIE THE ALSO I GT A ECHO OF UR BRAND LINE FROM THERE.YOU HAVE TO FOLLOW BELOW THE LINE MARKETING PATH TO BUILD THIS BRAND THEN GO GLOBAL..
