i am from delhi. i have not heard of SIF ever. if they cant create a market for north India, then how can they think of going global. kindly get the marketing strategies right SIF....
RE:dont go global
by Seshadre Ramakrishnan on Jun 15, 2007 09:25 PM Permalink
Come on man! I am from South & I have also not heard of such a company name. Even the competitor's name seems to be not heard. But that does not mean there was no such company in real. More so, its a Case Study and probably, I feel they had changed the real name of the company in the case study on request from company. If you can provide some good inputs on reading the case, provide. Otherwise, ignore and move on.
