BECOME STRONGER before A BIG LEAP!!!!!!!
by Viswesh S. Rao on Jun 17, 2007 05:31 PM Permalink

My study recommends the following :

*Try achieving 35% Local market share

*Indian reach itself is not sufficient

*Indian competetion not held properly

*Global competetion requires global certifications & standards

*Global customer is more demanding than local customer, whether Indian or other

*SIF is not yet ready to go global

*Like GANDHI RESTAURANT, INDIAN MASALA, FRESH MINT etc., first they should try with JV with some AMERICAN/EUROPEAN companies.

*AMERICAN MARKETS are not a safe option

* but european & pasific markets are always stands a better bet.

*along with Indian market, need to make a dent in other Asian & middle east markets is an Immediate needed action

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