among the first to test the waters of private banking, ICICI has grown indescreptely, albeit without making much noise. Customers, have grown to like and accept the concept of private banking. ICICI again had to deal with other new entries like HDFC, UTI, but managed to survive the competition war, with other banks making inroads with similar set of services.
The same could be said of public behemoths like SBI, SBH...
with the curcial IPO of ICICI being awaited, the next 5-10 years will set the playing field ablaze.
finally, to say the least, much ado is being made of everything to do with banking, against the indian tradition associated with banking. The deeds and acheivement are there for everyone to notice, why the unncessary media hoopla? grow over it!!!
