Your article is really informative. Yet, I ave some questions: Processes 2,3 and 5 are something that have been used in Japanese companies for many years. Their entire sales is customer centric and their sales team gives them the most valuable primary data for research. Indeed, Japanese demand graphs have a deviation of .01%. Also, coining a new term has always been the forte of American business houses. "Open Innovation" is a fancy but has been followed for years in Japanese companies. What I feel is that Automated innovation is good but is in basics a more slicker nomenclature for old concepts. Toyota way by Jeffrey Liker outlines the giant that is Toyota and the principles that they used to become the best car company on earth. I feel that most of what is described here is imbibed at Toyota and fail to understand the hoopla. To me this is just another American gimmick to grab attention via a slick and eye grabbig marketing exercise
