SEe what is happening in Tirupur regarding the rupee gaining against the dollar and textile industry getting affected. The successful ones have invested in cutting edge technology to improve quality and output. The others simply laid off the employees. They didnt even bother to deliver the goods through innovation. I know its easy to talk big like this. But the writer has given specific examples to prove this. Maybe the big companies with deep pockets can do the innovations and bring in new technology but maybe the smaller companies just have to go in for job cuts.