If anyone has tasted Kingfisher Strong, I think he/she will never taste anything else.What I think of beer is a refreshing drink. It doesn't have any hangover as such. This is the prime reason why its sell and market share is increasing compared to other hard drinks. May be the new gen youth, like to have alcohol in that manner only.I, myself, have shifted from other hard drinks to beer a year ago. Considering the imported brands, I think they will need some time to get a hold in indian market.Till then take Kingfisher Strong ( not premium) everyday like a medicine. Cheers!!