it has been a tradition in our country to see scam in everything the politicians do. same in this case. i dont know if the politicians are looking for their own pocket here, but its also true that these marketing giants may cause deep trouble for small bussiness owners. thats what is happening here in USA even, nobody wants to see walmart now a days.. and its pretty obvious that such a problem will arise in India also if these big names are allowed to enter the market and small bussineses have to compete and loose their bread n butter in the process. be pratical guys..