Increasing Debts can be risky at this point and will not necessarily increase market confidence as far as market shares prices are concerned. The company needs to effectively utilise what it already has rather than acting in a foolhardy way....the real market is not bollywood...however you can use bollywood,star plus,FMs in metros for a MAJOR , MAJOR campaign. ..If funding ia an issue here, it may be arranged fom interest free resources outside India which of course might still work as a loan/debt for tax savings. It might even be a right time for a financial merger with another foreign company or thinking about a JOINT venture with an already established MAJOR INDIAN PLAYER....the company might need to be renamed.
I have no comments on the basic financing strategy of Garuda....it is the era of effective marketing not simply making strategies in the back office. It seems the company thougt that by marketing quality,economical products with back up facilities and longterm trust building, they can win over the competition,,,which has proved contrary. The companies rationale of financial policy on the other hand seems akin to ....in just one word....GAMBLING....with the hope the more you play , the more the chances of winning. I have alredy hinted how Garuda might finance its future capital investments, without of course overburdening itself...in addition it should invest in small mechanical,competency based schools cum wokshops where they may initially in the first year or so nominally charge trainees and subsequently employ them by providing easy franchises in far flung rural economically cutt off rural areas of India....even making it official by merging it, of course in good faith, with already existing Indian central governmement initiatives for rural development.
For further suggestions , I need to really contact experts and rendering further advice would really cost me more than 25,000 rupees. I hope I have kept it quite simple and used a common mans language. I think you can pay SAVE THE CHILDREN INDIA ,the above amount if you find any of my suggestions useful.
RE:Smart manager ..... GARUDA
by RaviShankar Anantharamu on Apr 21, 2007 02:44 PM Permalink
I have competed in such contests and had won 12500Rs. I had contributed the money to the Blind Society in Vizag who do a lot of good work for blind people. I will request people to be involved in such activities Ravi
