When a car company goes loss..the top management have to thing about the market trent. Like Tata, and Mahidra done. Indica V2 and Scorpio is very simple examples. makers of our Ambassidor and old Fiat did not understood the capasity of wast indian car market when they enjoyed the supremacy. That vacum filled by foreign makers later. Any company need to be succeed they should be aware of the market trent. present competative market giving option to the custemer to choose. Other part of the world unpopular cars of Devoo and Hyudai catch indian Market due to they are the first comers, If Nissan, Toyota and all enter first with their all models manufatured in India (present high prices of these cars are due to importing) Korian cars never get a good shre. Even now our ambassador cars change its body like aerodinamic and fittings of lights, wipers doors, handles, swictes etc like new generation things it would lead the market again. Whatever management people calculate about the profit the ultimate decision should come from the tail end customer, so any product, it should be custemer friendly. Otherwise forget about the profit.
